News archive

April 2024

• • 3 April 2024
  • Ecotone

  Mrs Crimble's debuts delicious Double Choc Macaroons

  Building on the success of the ever-expanding Big Macaroons range, Double Choc is the latest in Mrs Crimble's popular range of gluten-free cakes. Ideal for chocolate lovers, the Double Choc Macaroo...

October 2022

• • 11 October 2022
  • Ecotone

  Mrs Crimble's expands cult Macaroons range with on-trend caramel flavour

  Combining the delicious taste of caramel with Mrs Crimble’s signature coconut macaroons, the indulgent new cakes are available now in ASDA stores nationwide, RRP £1.50.

May 2022

• • 18 May 2022
  • Mrs Crimbles

  Mrs Crimble's unveils Rap Challenge on TikTok

  With a promise to ‘bake beats and delicious treats’, the Mrs Crimble’s Rap Challenge is designed to entice a new generation of cake lovers and free-from consumers on TikTok to the much-loved brand.

November 2021

• • 18 November 2021
  • Ecotone

  CO-OP OFFERS VEGAN-FRIENDLY MRS CRIMBLE’S SOFT OATY BAKES TO CONVENIENCE SHOPPERS

  Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK, is set to introduce its innovative vegan-friendly Oaty Bakes into Co-op stores nationwide this November.

September 2021

• • 9 September 2021
  • Mrs Crimbles

  Mrs Crimble’s expands #NoFilter campaign with autumn push

  Mrs Crimble’s is launching its first autumnal campaign to date, encouraging shoppers to relax with its gloriously gluten-free baked goods.

May 2021

• • 6 May 2021
  • Mrs Crimbles

  Mrs Crimble’s innovates with NEW Vegan-Friendly Soft Oaty Bakes with Chocolate

  Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK, is set to launch a delicious new vegan-friendly and gluten-free snack made with oat – the fastest growing product ingredient across...

January 2021

• • 25 January 2021
  • Mrs Crimbles

  Mrs Crimble’s launches new ‘Not Just for Veganuary’ campaign

  The tongue-in-cheek integrated campaign raises awareness for Mrs Crimble’s vegan range.

October 2020

• • 14 October 2020
  • Ecotone

  MRS CRIMBLE’S EXTENDS VEGAN RANGE WITH NEW VEGAN COCONUT MACAROONS

  Mrs Crimble’s has extended its vegan-friendly range with new Vegan Coconut Macaroons.

November 2019

• • 11 November 2019
  • Ecotone

  Wessanen UK launches Mrs Crimble’s Vegan Choc Macaroons

  Wessanen UK is set to launch a vegan-friendly version of Mrs Crimble’s best-selling Choc Macaroons in Tesco stores in November.

May 2019

• • 22 May 2019
  • Ecotone

  Wessanen UK launches Mrs Crimble’s Lunchbox Loaf Cakes

  Wessanen UK is set to launch convenient, gluten-free Lunchbox Loaf Cakes under the Mrs Crimble’s brand in two delicious flavours; Jammy and Double Chocolate. Great for on-the-go snacking, the Loaf ...