Mrs Crimble's debuts delicious Double Choc Macaroons

Increased indulgence from the No.1 cake brand in free from

Mrs Crimble’s, the gluten free bakery brand owned by Ecotone UK, has launched one of its most indulgent products yet with Double Choc Macaroons.

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Building on the success of the ever-expanding Big Macaroons range, Double Choc is the latest in the popular range of gluten-free cakes. Ideal for chocolate lovers, the Double Choc Macaroons feature dough made with high-quality Belgian chocolate and a sumptuous chocolate flavoured coating.

The leading brand is entering new territories with the fully chocolate cakes, creating more delight with its iconic coconuty macaroon base and a fudge-brownie adjacent taste and texture.

Double Choc Macaroons are meeting perennial demand for maximising chocolate in the most decadent of treats – while providing an accessible price point and extensive promotional offers.

Available for £1.80 RRP, Mrs Crimble’s Double Choc Macaroons will make their debut in Asda stores nationwide from 8th April, with £1.40 on promotion.

Here, they’ll join the wider cult range of gloriously gluten-free Mrs Crimble’s offerings, including acclaimed Caramel Macaroons which launched last Autumn.

Mrs Crimble’s macaroons are the brand’s top performing product. The moist coconut cake has garnered high loyalty with free-from shoppers, and we’re continually looking at fun and exciting ways that we can extend the range to take our taste credentials even further. With the new Double Choc Macaroons, we wanted to create an indulgent chocolate cake built on the delicious coconut taste and texture that our macaroons are known for. Knowing how well the Caramel Macaroons have performed in Asda, we’re confident this new flavour will equally have strong shopper appeal. In the current climate, it’s more important than ever to enjoy the little luxuries in life. Free-from shoppers shouldn’t have to miss out on high quality cake with a great taste and texture, that is also great value. This is at the very heart of Mrs Crimble’s, which is bringing joy, excitement and indulgence to the free from aisle. Adele Ward, Mrs Crimble's Marketing Director at Ecotone UK

Part of the Ecotone UK family, Mrs Crimble’s has been crafting gluten-free cakes, bakes, and biscuits since 1979 – with the view that no one should miss out on delicious treats. It’s joyous brand identity and instantly recognisable pink hearts have cemented a stand-out position in the free-from aisle.


For more information, please contact:

Emily Baker | | 01225444268


Mrs Crimble’s

Mrs Crimble’s is the UK’s leading gluten-free cake brand and since 1979 has been whipping up cakes, bakes and nibbles for all to enjoy. The brand is best known for its chocolate macaroons and is expanding its range of vegan-friendly cakes – making it even more inclusive. Part of the Ecotone UK family, Mrs Crimble’s creates gloriously gluten-free baked goods using traditional recipes that never compromise on taste, texture or flavour.

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