Clipper Teas unveils new 'Super Greens' range packed with natural vitamin C

Clipper Teas has launched its new ‘Super Greens’ range – containing vitamin C sourced entirely from natural ingredients.

Helping your body stay healthy the natural way, the new range is made using superfood acerola, a cherry-like fruit known for providing a natural source of vitamin C, which not only helps contribute to a healthy metabolism but helps support the normal function of the immune system.

Each tea bag, made from plant-based, biodegradable, unbleached and non-GM materials, contains at least 15 per cent of your daily recommended vitamin C intake, (12mg).

The new organic and Fairtrade certified range comes in two delicious flavour combinations – bringing the brand’s signature great taste together with all-natural  ingredients to help revive and defend.

The expertly blended range includes:

Organic Green Tea Reviving: with orange, acerola, guarana and matcha

Organic Green Tea Defending: with blackcurrant, acerola and matcha

Clipper’s new Super Greens range feeds continued consumer interest in products that contain functional ingredients which support better health, including on-trend items such as matcha.

The range also builds on Clipper’s best-selling Green Tea range, which has continued to out-perform other brands in the segment in 2022 – with a repeat rate of 34.8%[1] among consumers.

The two new SKUs retail at £2.50 (RRP) for a pack of 20 teabags and will be available to buy from Health Food Trade stores across the UK from 28th June.

The launch comes following the rollout of Clipper’s 2022 brand campaign which called on consumers to ‘Make it Better’ – especially when it comes to tea.

As a winner of over 60 Great Taste Awards in the past 20 years, and as the largest global Fairtrade tea brand, Clipper offers the perfect blend of natural, fair and delicious teas that taste great and do good for people and planet.

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[1] Kantar data up to March 20th 2022

[2]IRI data 52 up to w/e May 21st vs 2 years ago

Clipper Teas

Clipper is a different kind of tea company and a pioneer in ethical, sustainable tea production since 1984.

B Corp certified, Clipper targets conscious consumers who care about what they put into their bodies and the impact this has on the world around them – a consumer tribe the brand refers to as Generation Tea.

In 1994, it became the UK’s first Fairtrade tea company. Today, it is the world’s largest Fairtrade tea brand, supporting 114,000 producers and their families around the world. In the last 25 years, Clipper has paid over £5.4m in Fairtrade premiums, ensuring its tea workers always get a fair deal and supporting them to use sustainable farming methods.

Part of the Ecotone UK family, Clipper’s tea factory in Beaminster produces over 1 billion tea bags a year, which are sold in over 50 countries worldwide. Committed to organic and ethical sourcing, Clipper only ever uses natural ingredients and processes to make the finest quality hot beverages.

In 2018, Clipper became the first tea company to make all its heat-sealed tea bags unbleached, non-GM and fully-biodegradable.

Natural, fair and delicious. That’s the Clipper difference.

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