Clipper Teas bolsters successful Infusions range with bold new flavours
Clipper Teas, the natural, fair and delicious tea brand owned by B Corp-certified Ecotone UK, is revitalising its organic Infusions range with four new additions and a bold packaging redesign.
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The fresh new flavours (RRP £3.40) are designed to help make the most of refreshing moments and connect consumers to nature through organic ingredients.
In full, the new range includes:
- NEW Peppermint & Spearmint Organic Infusion (Available in Waitrose, Ocado, and Sainsbury’s)
- NEW Chamomile & Peach Organic Infusion (Available in Ocado and Sainsbury’s)
- NEW Blackcurrant & Blueberry Organic Infusion (Available in Waitrose, Ocado, and Sainsbury’s)
- NEW Orange & Turmeric Organic Infusion (Available in Ocado)
Each balanced and synergistic blend is made from high-quality natural ingredients, sourced from organic farms. True to the Clipper brand, no harmful pesticides or chemicals are used across the entire supply chain and each product is fully organic. The plant-based and biodegradable tea bags are also unbleached.
By targeting key need states with signposts such as ‘soothing’, ‘uplifting’ and ‘unwinding’, the range meets increased demand for functional ingredients that support wellness and encourage people take time out to unwind in nature.
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It comes at a time of roaring success for the tea brand. The fastest-growing in the Infusions segment, Clipper is boasting value growth up 55% over the past year1, outperforming the category at significant scale.
Our Infusions have always performed well and resonated with consumers, but more recently, we’ve gained a larger share of the market segment thanks to growing interest in Clipper’s strong ethical credentials such as our organic and B Corp certifications. Our Infusions aren’t just delicious, but also fully organic and natural when compared to the competition – while also making organic infusions more accessible. It’s the full package. As a pioneer in ethical tea and the No.1 sustainable brand in tea via The Good Shopping Guide, we want to keep growing our organic infusions to ensure sustainable farming becomes the norm in tea production. We believe these flavours will have strong consumer appeal: especially with our vibrant new packaging designs that stand out on shelf. If you’re choosing Clipper, you’re choosing a good tea - one that’s organic, natural and supports shopper wellbeing.
Hannah Williams, Clipper Teas Senior Brand Manager at Ecotone UK
Clipper has also reimagined the packs of some of its most popular Infusions with a bright and impactful packaging design and more direct product names. It has renamed popular blends: Snore & Peace, now called Sleep Time and award-winning Restoring Roots, now called Ginger & Turmeric. Both are available at Waitrose, Sainsbury’s, and Tesco.
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Clipper was the first tea brand to launch unbleached, non-GM and fully biodegradable tea bags. Its infusions are Soil Association certified, and even the string is organic. The packaging for the new infusions is also fully recyclable – including the paper envelopes that enclose each tea bag.
All of Clipper’s teas are blended and packed in its factory in Beaminster, Dorset, which the brand has called home for 40 years this year.
B Corp certified, Clipper is a different kind of tea company and a pioneer in ethical, sustainable tea production since 1984.
In 1994, it became the UK’s first Fairtrade tea company. Today, it is the world’s largest Fairtrade tea brand, supporting 114,000 producers and their families around the world.
Part of the Ecotone UK family, Clipper’s tea factory in Beaminster produces over 1 billion tea bags a year, which are sold in over 50 countries worldwide. Committed to organic and ethical sourcing, Clipper only ever uses natural ingredients and processes to make the finest quality hot beverages.
In 2018, Clipper became the first tea company to make all its heat-sealed tea bags unbleached, non-GM and fully-biodegradable. Clipper’s factory uses renewable energy sources and 98% of factory waste is recycled.
Everything Clipper does is guided by its principles; natural, fair and delicious. That’s the Clipper difference.
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