Kallø extends innovative, pea-protein Veggie Cakes with delicious NEW flavours

Kallø, the leading rice cake brand owned by Ecotone UK, is set to launch two exciting, premium flavours of its vegan-friendly lentil and pea-based Veggie Cakes: Tomato Salsa, Lime & Coriander and Caramelised Onion Chutney.

High in protein and fibre, the on-trend flavour variants follow the bumper launch of Spinach & Pesto and Beetroot & Balsamic Veggie Cakes last year. The new additions bring more creative and delicious flavours to the range which is driving 60% incremental sales for the category and is in the top 10 SKUs in terms of value for Kallø.

The vegetarian- and vegan-friendly snacks are available now in Waitrose stores (122g pack, RRP: £2.49). Each pack contains 13 jumbo-sized cakes and appeal to the growing number of  grown-up snackers looking for a healthier, plant-based alternative.

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Offering unique and complementary flavour combinations, Kallø is a great premium point of entry for new customers to the snacking category. Veggie Cakes have no artificial ingredients, with tasty flavours derived from real ingredients – ideal for a savoury snack or topped lunch.

The new variants build on the success of the initial Veggie Cakes launch in 2020, with the full range ending the year in the top 10 NPD launches in Waitrose and top 25 in Sainsbury’s.

Hayley Murgett, Kallø marketing controller at Ecotone UK, says:

“Kallø is a pioneer of innovative snacks. Last year was the first time we had taken the rice out of rice cakes to create a completely unique and innovative concept. The launch was well received and Veggie Cakes are one of the strongest performers in our product range. Introducing grown-up flavour profiles such as Tomato Salsa, Lime & Coriander and Caramelised Onion Chutney was a natural next step as we branch out to appeal to those savoury moments and offer a versatile snack that tastes just as good plain as it does topped.”

Kallø is a B Corp-certified brand, recognised for its commitment to real ingredients and helping customers make the right food choices that are ‘Better by Nature’.

The full Veggie Cake range is gluten-free and does not contain artificial colours, preservatives, or flavours. 

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About Kallø

Natural food brand, Kallø was founded in 1984 and has a wide portfolio of products - from light, gluten-free snacks including rice, corn, lentil and veggie cakes, to organic stocks and gravies.

B Corp certified, Kallø is focused on making natural and organic food, believing that super-tasty, healthy food doesn’t need to be boring or complicated. The brand encourages its customers to be ‘Better by Nature’ – inspiring shoppers to choose natural while connecting them to Kallø’s portfolio of real-food products.

Kallø takes pride in using carefully selected good, honest and simple ingredients - with no added artificial preservatives, colourings or flavourings.

Part of the Ecotone UK family, the brand continues to innovate in plant-based products that support wildlife biodiversity and are better for people and the planet.

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About Ecotone UK


Ecotone UK (formerly Wessanen UK) is a natural and organic food company, with pioneering food brands in expanding market segments, including:

·       The UK’s first Fairtrade tea company, Clipper Teas, which makes natural, fair and delicious hot beverages and created the world’s first fully biodegradable, non-GM and unbleached tea bag;

·       Whole Earth, the UK’s no.1 peanut butter brand and manufacturer of natural and organic spreads, cereals and drinks, and

·       Kallø makes market-leading, organic rice, corn and veggie cakes, as well as the UK’s fastest-growing range of stocks and gravies;

·       Mrs Crimble’s, the gloriously gluten-free cake brand that makes delicious baked goods for all to enjoy.


Ecotone UK has been B Corp certified since 2018 and champions its mission, ‘Food for Biodiversity’, through a commitment to protecting the living planet for current and future generations. It is focused on providing food that is good for people and the planet and conducts its business in a sustainable way.

These principles are channelled through its involvement with its subsidiaries, and the brand is accredited by or a member of a range of industry bodies and associations including; B Corp,  Fairtrade Foundation; Soil Association; UK Tea & Infusions Association, and the Organic Trade Board.


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