Kallø appeals to younger foodies with NEW Organic Stock Pots
Kallø, the natural food brand owned by Ecotone UK, is set to launch a new range of organic stock pots in delicious Chicken and Vegetable flavours into Waitrose (RRP £2.50).
The UK’s number one organic stocks brand, is looking to fill a gap in the category for a stock pot that appeals to an eco-conscious yet culinary creative audience. In a habitual, ageing category, Kallø is bringing in younger, more affluent consumers through its vibrant and modern style.
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The brand aims to encourage more people to cook and enjoy nutritious meals using organic, natural ingredients at a time when ultra-processed food is dominating UK diets.
Every stock cube and stock pot in the Kallø range is 100% organic – giving the brand a key point of difference. Organic farms offer the highest standards of animal welfare, and grow vegetables and herbs in nutrient-rich soils that are naturally better for health.
Adele Ward, Kallø Marketing Director at Ecotone UK, explains:
As the only fully organic stocks brand, we make sure we use clean ingredients – no artificial flavours, colours or preservatives and no MSG. We focus on premium flavour from the finest natural ingredients in formats that fit with younger consumers’ evolving needs – providing the base for them to build on with their own culinary creativity.
Organic supports more sustainable agricultural methods, no harmful pesticides and better animal welfare. Through our organic stock pots, consumers experience a delicious, pure taste that comes through using only natural ingredients. Organic is by far the most sustainable and healthier choice in the stocks category, which is typically very limited.
Kallø stocks has achieved 11% YoY growth in value sales and is the only major stocks brand to drive rate-of-sale and penetration against a category where price has been the sole growth driver at 18.6 percent (source: IRI 52 w/e 20th April/Kantar).
Kallø is B Corp certified and strives to be organic and plant based, use only recyclable packaging and diverse ingredients that are good for the planet. Every product is designed with nature in mind.
At Kallø we do things better. We only use carefully selected, honest ingredients to create something extraordinary. We take pride in never using artificial preservatives, colourings or flavourings and never sacrificing on flavour. Our Organic stocks and plant-based rice, corn and veggie cakes are not only brimming with super-tasty ingredients, but made in a responsible way. We are flying the flag for change, as a fully-fledged B Corp, we are always learning and looking for new ways to give back.
Part of the Ecotone UK family, the brand continues to innovate in plant-based products that support wildlife biodiversity and are better for people and the planet. Twitter, Facebook and Instagram
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