Whole Earth, the UK’s number one peanut butter brand1, owned by Ecotone UK, is set to add a delicious new flavour to its range of squeezy peanut butters that extends the brand’s usage to the sweet desserts and toppings occasion.
Salted Caramel Drizzler is part of the brand’s Drizzler range - the most successful innovation in the nut butter category for over three years1.
With a golden roasted peanut butter base, Salted Caramel Drizzler is made with plant ingredients packed with protein and fibre – giving shoppers a healthier choice coupled with indulgent flavour.
Offering a key point-of-difference, Whole Earth Salted Caramel Drizzler comes in a convenient, squeezable format. The Salted Caramel innovation opens the Drizzler range to wider breakfast, snack, and dessert usage from porridge and pancakes to ice cream and pudding.
The Drizzler range is the only squeezy peanut butter in UK supermarkets. All bottles in the Whole Earth Drizzler range are made from 100% recycled plastic and can be recycled again.
Whole Earth changed the game for peanut butter lovers in 2022, introducing a category first with Drizzler’s unique squeezy bottle and super smooth texture, crafted with a unique milling process.
The delicious new Salted Caramel Drizzler joins Classic Roasted Super Smooth and Golden Roasted Super Smooth in the award-winning Drizzler family.
Our Drizzler range provides consumers with a whole new way to enjoy peanut butter – whether it’s drizzled over fruit, porridge or more. Until now, we’ve been missing a sweeter variant that lends itself to other eating occasions, but still reflects Whole Earth’s commitment to naturally nutritious food. We wanted to offer people a healthier alternative to sweet toppings on desserts like pancakes or ice cream.We know that NPD plays an important role in bringing excitement to the spreads fixture for both new and existing consumers. Salted Caramel as a flavour continues to be in high demand, and Drizzler felt like the perfect format for it. The Drizzler range is a real star on social and peanut butter lovers have hailed it as ‘a game changer’ for enjoying peanut butter in the mornings as well as throughout the day. This launch comes just in time for key occasions like Halloween, and Pancake Day, offering a sweet treat for both peanut butter fans and non-category users.Nicola Turner, Whole Earth Brand Controller at Ecotone UK
The launch follows Whole Earth’s partnership with Team GB as part of the brand’s ‘Goodness Behind the Greatness’ campaign which aimed to raise awareness of peanut butter as part of a healthy, active lifestyle.
Through its partnership with Team GB for the Paris 2024 Olympics, Whole Earth worked with athlete ambassadors to grow awareness through highly-engaging social media content – reaching 61m impressions in TikTok.
Whole Earth is the UK’s number one peanut butter brand with a firm commitment to wholesome foods with nothing artificial added. It is part of the Ecotone UK family of purpose-driven brands – and guided by its Food for Biodiversity mission.
Founded in 1967, Whole Earth creates natural and wholesome foods that are good for you and good for the planet. With a firm commitment on real, down-to-earth goodness, Whole Earth makes delicious, natural nut butters and other store-cupboard essentials that are made with real-food ingredients with nothing artificial added.
Accredited as a B Corp brand, Whole Earth is the UK’s No.1 peanut butter and is best known for its growing nut butter portfolio.
Part of the Ecotone UK family, the Whole Earth approach spans; Healthier People, Protecting the Earth and Reducing its Impact.
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