Whole Earth
News Releases
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Whole Earth rolls out 'One Jar' campaign with first VOD ads
Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and ...
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Whole Earth lifts the lid on 100% plastic-free jars
Whole Earth has replaced the traditional plastic tamper seal around the lid of its peanut butters with a new paper version, making the jar 100% plastic-free.
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Whole Earth reveals special Team GB pack
Whole Earth is set to launch a limited edition pack to mark the brand’s partnership with Team GB for the Tokyo 2020 Olympic Games.The celebratory jar features an on-pack promotion to win ...
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Whole Earth goes loco for cocoa with NEW Chocolate Peanut Butter
Whole Earth, the UK’s number one peanut butter brand, is set to launch a Chocolate and Hazelnut peanut butter in time for Pancake Day – giving people a healthier alternative to traditiona...
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Whole Earth proudly announces Team GB 2020 partnership
Whole Earth will become the official peanut butter of Team GB in the run up to the Tokyo 2020 Olympic Games in a one-year partnership to help drive brand awareness and category growth.
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Whole Earth explores endless possibilities with new campaign
Whole Earth, the UK's leading peanut butter brand, has unveiled its largest-ever outdoor and digital advertising campaign to demonstrate the versatility of peanut butter titled, ‘One Jar,...
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Horse beats man yet again in 40th anniversary of Whole Earth Man V Horse
Whole Earth Man v Horse took place in Llanwrtyd in Powys, Wales on 9th June and saw 650 runners battle against a team of 60 horses and riders over 22 miles of stunning Welsh countryside.
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Whole Earth packs plenty of crunch with new hazelnut spread
Whole Earth, the UK’s number one peanut butter brand, has introduced a new Hazelnut Crunch peanut butter that combines the wholesome taste of peanut butter with the natural sweetness of h...
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Whole Earth launches a healthy hazelnut spread
Made with all-natural ingredients, new Whole Earth Hazelnut Crunch (RRP £3.99/340g) combines the wholesome taste of peanut butter with the natural sweetness of hazelnuts. Packing plenty o...
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Whole Earth goes to the dark side with new coffee-inspired peanut butter
Whole Earth, the UK’s number one peanut butter brand, is set to launch a Crunchy Dark Roasted peanut butter with a rich and intensely roasted flavour that will launch into Waitrose stores...
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Whole Earth goes Dark Roasted with versatile new spread
Whole Earth, the natural food brand owned by Wessanen UK, is set to launch a unique new nut butter that has been through a special slow-roasting technique to develop a rich and intense fl...
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Whole Earth sales growth spreads overseas
Whole Earth has reported record growth in international markets with particular success in spreads following year-on-year sales increases driven largely by success in Portugal, Malta and ...
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Whole Earth celebrates five years of Man V Horse partnership
Whole Earth, the natural and wholesome food brand owned by Wessanen UK, has sponsored its fifth consecutive Man v Horse – as the UK’s most extreme off-road running event celebrated its 3...
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Whole Earth adds Smooth variant to Hi-Oleic range
Whole Earth has added a new Smooth spread to its Hi-Oleic range. Whole Earth Hi-Oleic Smooth (RRP £3 / 340g) is packed full of good fats and fibre and is low in sugar – a nutritiously smo...
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Whole Earth secures first supermarket listing for Power Balls
Leading peanut butter brand, Whole Earth, has secured its first supermarket listing for its sport and nutrition snack, Power Balls. The brand has been raising awareness of the natural goo...