Moose Toys’ brought its first ever multi-brand experiential activation to Camp Bestival in Dorset last weekend (25th July - 28th July) for four days of immersive play and new product line ups.

Drawing in a crowd of thousands, festivalgoers enjoyed hours of fun in the Moose Superhappy Playhouse: an interactive, creative space designed to showcase the company’s most innovative new Autumn/Winter products for its flagship brands.

As Camp Bestival’s official kids collectible toy partner, the Moose Superhappy Playhouse featured five distinct play zones:

-        Bluey’s Airplane Adventure

-        The Little Live Pets Shop

-        Magic Mixies Enchanting Realm

-        The Cookeez Makery Bakery

-        Plus a fifth zone for a new construction toy – The World of Tile Town featuring Bluey and due to launch in September.

Each play zone brought to life the brand’s DNA, whilst also showcasing the unique innovation built into each hero toy and its play pattern.

Throughout the weekend, young festivalgoers flocked to Bluey’s Airplane Adventure, a life-sized interactive replica of the brand-new 3-in-1 Transforming Plane Set. The attraction featured multiple play areas, including the immersive 3D cockpit that kids could go inside and role play, and three daily character appearances by Bluey herself.

Credit: @the.southend.mummy

The Little Live Pets Shop delighted children with cozy cuddle corners, while the Magic Mixies’ enchanting realm captivated visitors with magical mirrors, potion-making activities, and meet-and-greets with Luna the ‘real life’ Pixie Supreme.

The Cookeez Makery Bakery also proved a hit, where kids crafted their own Freezy Cakez and enjoyed a 'freeze foto' session in the giant vibrating fridge.

This marked the first-time consumers had the opportunity to see and experience the new ranges!

Adding to the excitement, families were thrilled by three flash giveaways, announced via the Camp Bestival App. The new Little Live Pets NeeDees interactive pet and Illumination's Despicable Me 4 Mini Fart Blaster giveaway was a hit with both children and parents alike. While fans of the world’s most popular YouTuber, MrBeast (Jimmy Donaldson), were thrilled with the flash giveaway of the brand new MrBeast Lab collectible, Swarms 2pk. The full MrBeast Lab range will be available across retail from August onwards.

Performing artists at Camp Bestival, including McFly, Dick and Dom, and Sophie Ellis-Bextor, didn’t miss out on the fun and received some of Moose Toys' latest products.

Influencers played a key role in capturing and sharing exciting content on social media for an authentic glimpse into the activation's fun atmosphere.

As part of the experience, Moose Toys have collaborated with influencers Nathan Massey, Cara Delahoyde-Massey, and Izzy Judd to film content for upcoming product campaigns, due to drop online in the coming weeks.

Bella and her mum Dawn from Dear Mummy Blog said: “The Moose Toys Superhappy Playhouse at Camp Bestival was so much fun! We had a spellbinding time with Magic Mixies creating magic with Pixie Supreme, Luna and we also met Bella’s new best friend, Patches Puppy in the Little Live Pets Shop!”.

Credit: @dear_mummy

Maddi Tiscoe, Head of UK Marketing at Moose Toys, said: “Our debut at Camp Bestival was a huge success, allowing families to immerse themselves in the joy and magic of Moose Toys. With our innovative play spaces catering to all ages, we offered something truly different for visitors, bringing our brand to life with a perfect mix of entertainment and pure play. Seeing families enjoy our interactive zones and engage with our new products for the first time was incredibly rewarding.”

The activation, developed in partnership with Jackanory Events was praised for its creativity and engagement, providing a unique blend of entertainment and play.

Credit: @alittlepieceofeden

Credit: @dear_mummy                                                   

  Credit: @aliyahxelia

Credit: Camp Bestival

ENDS

For more information, please contact Zoe Farmer at Highlight PR: zoe@highlightpr.co.uk

Notes to editors:

About Moose Toys

Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we’ve earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we’re always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.

This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most. We’ve had a BIG impact on little people, making 3.5 million kids smile so far… and counting.

Australia might be our Moose family home, but with a 600+ strong team dotted across the world, we’re committed to sharing our signature superhappy revolution far and wide!

About Camp Bestival

Camp Bestival is one of the UK’s best-loved and most successful festivals, combining action-packed festival adventures with a fantastic family camping holiday. Set in the majestic grounds of Lulworth Castle, on Dorset’s dramatic Jurassic coastline, Camp Bestival is jam-packed with entertainment, from stellar music and cultural delights to stunning sideshow attractions and lashings of family fun.