Whole Earth goes Dark Roasted with versatile new spread

Whole Earth, the natural food brand owned by Wessanen UK, is set to launch a unique new nut butter with a rich and intensely roasted flavour.

Joining the brand’s growing spreads portfolio, Whole Earth Crunchy Dark Roasted Peanut Butter will launch into Waitrose stores in February 2019 (RRP £3.40/340g).

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Taking inspiration from the world of coffee, Whole Earth Dark Roasted contains flavoursome hi-oleic peanuts that have been through a special slow-roasting technique. Dark Roasted is the third peanut butter from Whole Earth that uses hi-oleic peanuts, which contain around 30% more monosaturated fats than standard peanuts.


The new spread has been created to encourage people to use peanut butter in a variety of inventive ways, including a dip for fruits like apples and dates. The crunchy and versatile spread is the latest demonstration of Whole Earth’s commitment to extend the usage occasions of peanut butter beyond toast.


Kirstie Hawkins, Whole Earth brand controller at Wessanen UK, comments:

Peanut butter is a flexible and nutritious natural ingredient that can be enjoyed in a number of different ways from smoothies to porridge to curries. Our delicious new spread is for people who appreciate great taste above all else, and is particularly enjoyable when paired with fruit. With the intense and rich flavours of our new Dark Roasted spread, we’re encouraging people to experiment even more with how they use and enjoy peanut butter.

In line with Whole Earth’s commitment to wholesome goodness, this latest peanut butter innovation also provides a natural source of protein and fibre and contains absolutely no added sugar, as has become the hallmark of the popular brand.


Kirstie Hawkins adds: “Peanut butter’s profile continues to be on the rise, as more and more of us actively look to make healthier, active lifestyle choices. As the UK’s no.1 peanut butter brand, we firmly believe innovation is key to continuing to excite customers and bring new fans to the highly versatile and ever-evolving peanut butter category.”

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