Bath-based Highlight PR has won two PRCA Dare Awards (South West), including the coveted Small Consultancy of the Year – the third time it has won the top agency award in the last 7 years.
The 9-strong agency, which mainly works for family and food brands, won the award after growing sales by 69% in 2021. During the year, the agency was appointed to manage global PR campaigns for pizza brand Papa Johns, and created an imaginative ‘Whole Way to Stokeyo’ campaign to promote Whole Earth as Official Peanut Butter of Team GB at the Tokyo Olympics.
Highlight was nominated in 4 categories altogether. The agency scooped its second PRCA Dare campaign award in the Best Consumer Relations category for its Papa x Cheddar campaign – a spoof fashion collaboration for Papa Johns which attracted 80,000 new customers across nine international markets and helped deliver $1.26m worth of incremental pizza sales.
“We’re very proud to win Small Consultancy of the Year for the third time in recent years, and to land industry recognition for our Papa x Cheddar campaign. Awards like these are a great way of recognising and rewarding our team, as well as demonstrating our value as an agency to new clients and recruits.”