Nuts for coconuts: Mrs Crimble’s launches new on-pack promotion

Prizes include a luxury spa weekend and a pamper hamper of Palmer’s natural coconut products

Mrs Crimble’s, the gloriously gluten-free bakery brand owned by Wessanen UK, is launching a generous giveaway on special packs of its best-selling Big Choc Macaroons & Coconut Macaroons this summer.

Running until September, one lucky winner will win an indulgent spa weekend for two people offering the ultimate relaxing break at a luxury resort.

To further incentivise shopper spend, Mrs Crimble’s has also partnered with cocoa butter & coconut oil beauty brand, Palmer’s, to offer 100 hampers filled with coconut lotions, creams and shampoos.

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The hampers will include a selection of Palmer’s skincare and haircare products to celebrate the versatility of coconuts, which is not only the basis for Palmers natural coconut oil formula, it also gives Mrs Crimble’s macaroons their delicious flavour and moist texture.

Special packs will be available across all retail channels with the aim of bringing in new consumers and attracting other coconut lovers to the shelf, as well as building brand love. Once purchased, entrants must log in to the dedicated microsite and enter the unique code printed on the inside of the pack.

The promotion will be supported by an influencer marketing programme involving gluten-free influencers alongside dedicated social media content delivered in the voice of the loveable Mrs Crimble’s character. The character-led social pages are designed to build the brand’s online community and engage with its audience through fun content that helps its followers get under the skin of the brand.

Bryan Martins, marketing & category director at Wessanen UK, says:

Coconut is the star ingredient of our gluten free macaroons. It gives it the deliciously sweet taste and moist texture that makes our macaroons so popular. We wanted to celebrate the wonderful versatility of the coconut through our on-pack promotion and partnering with Palmer’s felt like the perfect fit.  With luxurious prizes up for grabs we’re confident that our customers will be keen to pick up a pack to be in with a chance of winning.

One of the leading gluten-free cake brands, Mrs Crimble’s creates liberating and life-affirmingly delicious baked treats that are suitable for all to enjoy. It was created over 30 years ago and is now one of the UK’s biggest cake brands.

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