Social success for Highlight in industry awards
Highlight PR's social media campaigns for leading children's brands have been recognised at both a regional and national level.
Bath-based agency Highlight PR has won gold for Best Use of Social Media in the 2015 South of England & Channel Islands PRide Awards – widely regarded as the region’s top honours for PR and social media.
Organised by the Chartered Institute of Public Relations, the Pride awards received 950 entries from public relations teams, consultancies and individuals across the UK. Around 300 entries were shortlisted across the UK in 9 different award regions.
Highlight won its award for its successful social media campaign to mark the 30th anniversary of iconic toy brand, Sylvanian Families. Using a range of creative tactics across Twitter, Facebook and Instagram, the campaign reached out and captured the imagination of both former collectors of the cute woodland animals, as well as new generations of fans.
Within 18 months, Highlight built up an active community of 100,000 social media fans, and helped the brand become the third best-selling collectible toy in the UK.
Highlight enjoyed further success in the national Social Buzz Awards this week, where it was Highly Commended for Best Use of Social Media Competitions for its #PassMiffyOn campaign for iconic children’s character, Miffy. The Social Buzz awards are organised by leading industry magazine The Drum, and Highlight beat off competition from many top London social media agencies and blue chip brands to achieve its commendation.
Alison Vellacott, Director at Highlight PR comments: “We were thrilled to have our work for two different brands recognised in two top social media awards within the space of a week. Both campaigns have delivered fantastic results to date, and it’s very satisfying for all the team to see our hard work rewarded like this.”
Located in the centre of Bath, Highlight offers PR, social media and content marketing expertise to kids, family & lifestyle brands; education and training colleges; and creative and pioneering companies.