Wessanen Organic Facts & Figures

Organic Facts & Figures from Wessanen Group and Wessanen UK

Wessanen Group Organic Facts & Figures

• 68% of products sold (worth almost 300million Euros) by Wessanen in 2014 were organically certified (2017 target = 71%)

• 2,779 organic products are currently sold by Wessanen

• In the last three to four years, Wessanen’s organic business has grown by 100m Euros as a result of increased sales of existing products and three acquisitions: Clipper (UK), Alter Eco (France) and Abafoods (Italy)

• 1 in 4 consumers in France and the Netherlands bought a Wessanen organic product in 2014.

Wessanen UK organic facts & figures

• Wessanen UK manufactures and sells 228 organic products

• 6 out of Wessanen UK’s 10 top selling products are Organic

• Wessanen Brands Lead Their Organic Segments

• Tea - £17m +14%
  • Clipper market share 41%
  • Clipper are the UK’s largest buyer of Organic Black Tea, Green Tea, White Tea and Nettle.
• Rice Cakes - £13m +26%
  • Kallo market share 90%
• Stocks & Gravies - £9m +1%
  • Kallo market share 50%
• Peanut Butter - £5m +8%
  • Whole Earth market share 79%

• Sales of Wessanen UK’s core Organic products have soared in the last 2 years with a rise in consumer interest in health, naturalness and provenance:
  • Clipper Organic Everyday 80 Teabags +47%
  • Clipper Orgabic Decaf 40 Teabgas +43%
  • Kallo Organic Dark Chocolate Rice CakeThins +44%
  • Kallo Organic Milk Chocolate Rice CakeThins +44%
  • Whole Earth Organic Peanut Butter +16%
  • Low Salt Vegetable Stock Cubes +53% (driven by consumer awareness of salt especially for children)