Clipper Teas launches brand-first Organic Hemp Infusions

Clipper Meets Growing Needs for Natural, Organic Infusions to Help Shoppers Relax and Unwind

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Clipper Teas, the natural and organic tea brand owned by Ecotone UK, is launching its first range of Organic Hemp* infusions in two distinctive SKUs - Clipper Organic Karma Mama Hemp and Clipper Organic Groovy Ginger Hemp (RRP: £2.80/ 20 tea bag pack).

Available now in selected health food stores, via amazon.co.uk and clipper-teas.co.uk, the range has been developed to offer a calming, self-care infusion with functional, natural ingredients. 

Clipper Organic Karma Mama Hemp is infused with Hemp Seed, Chamomile, Lavender, Lemon Balm and Tulsi (Holy Basil). Meanwhile the Organic Groovy Ginger Hemp uses Hemp Seed and warming Ginger extract, alongside Lemongrass and Chamomile. Both variants are packed full flavour and deliver a relaxing ‘hug in a mug’.

Offering a point of difference in the Hemp tea segment, the blends use hemp seed w­­hich is ordinarily discarded in hemp production. Unlike hemp leaves that have a strong, grassy taste, hemp seeds don’t have a specific flavour. This allows Clipper to blend with carefully crafted botanicals to deliver the delicious and distinctive Clipper taste experience, while harnessing the natural benefits of the ingredients.

Each blend uses the finest organic, natural ingredients, and all tea bags are unbleached, non-GM and made with a biodegradable, plant-based material – reflecting Clipper’s commitment to natural, fair and delicious tea.

The ingredients in Clipper’s Hemp teas meet the needs of customers that are looking for natural products to help with stress and relaxation. 78% of people in a global study said they feel stressed by at least one important factor in their lives, and a calming tea can help these shoppers to wind down at the end of the day.

Sales for Infusions are up 9.5% (IRI: 52 w/e to 31st January 2021), and interest in functional teas with perceived health benefits remains strong as lockdown eases, as more people look to improve their health and wellness. 

Bryan Martins, Clipper Teas marketing and category director at Ecotone UK said:

Functional ingredients such as hemp have grown in popularity with shoppers looking to unwind and take advantage of the natural health benefits. During a period of high stress and anxiety for many, Clipper wanted to create a calming drink for customers to enjoy. We’re confident the new Hemp innovations will perform well with Health Food customers and will appeal to those interested in ethical and sustainable brands.

As part of the Ecotone UK family, Clipper is committed to using natural and organic ingredients and sustainable processes that protect and preserve biodiversity.

The brand has a broad portfolio of teas spanning black tea, green tea, decaf, infusions and white tea, which are blended and packed in the company’s tea factory in Beaminster, Dorset.

The UK’s first Fairtrade tea company, Clipper’s ethical and organic teas are exported to over 50 countries worldwide.

ENDS

Notes to editors:

* These products do not contain CBD

About Clipper Teas

Clipper is a different kind of tea company and a pioneer in ethical, sustainable tea production since 1984.

B Corp certified, Clipper targets conscious consumers who care about what they put into their bodies and the impact this has on the world around them – a consumer tribe the brand refers to as Generation Tea.

In 1994, it became the UK’s first Fairtrade tea company. Today, it is the world’s largest Fairtrade tea brand, supporting 114,000 producers and their families around the world. In the last 25 years, Clipper has paid over £4m in Fairtrade premiums, ensuring its tea workers always get a fair deal and supporting them to use sustainable farming methods.

Part of the Ecotone UK family, Clipper’s tea factory in Beaminster produces over 1 billion tea bags a year, which are sold in over 50 countries worldwide. Committed to organic and ethical sourcing, Clipper only ever uses natural ingredients and processes to make the finest quality hot beverages.

In 2018, Clipper became the first tea company to make all its heat-sealed tea bags unbleached, non-GM and fully-biodegradable. Clipper’s factory is carbon neutral, uses renewable energy sources and 98% of factory waste is recycled.

Natural, fair and delicious. That’s the Clipper difference.

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About Ecotone UK

Ecotone UK (formerly Wessanen UK) is a natural and organic food company, with pioneering food brands in expanding market segments, including:

·       The UK’s first Fairtrade tea company, Clipper Teas, which makes natural, fair and delicious hot beverages and created the world’s first fully biodegradable, non-GM and unbleached tea bag;

·       Whole Earth, the UK’s no.1 peanut butter brand and manufacturer of natural and organic spreads, cereals and drinks, and

·       Kallø makes market-leading, organic rice, corn and veggie cakes, as well as the UK’s fastest-growing range of stocks and gravies;

·       Mrs Crimble’s, the gloriously gluten-free cake brand that makes delicious baked goods for all to enjoy.

 

Ecotone UK has been B Corp certified since 2018 and champions its mission, ‘Food for Biodiversity’, through a commitment to protecting the living planet for current and future generations. It is focused on providing food that is good for people and the planet and conducts its business in a sustainable way.

These principles are channelled through its involvement with its subsidiaries, and the brand is accredited by or a member of a range of industry bodies and associations including; B Corp,  Fairtrade Foundation; Soil Association; UK Tea & Infusions Association, and the Organic Trade Board.

 

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