News archive

December 2020

• • 2 December 2020
  • Whole Earth

  MAKING THE RAINFOREST WHOLE

  Whole Earth, the UK’s number one peanut butter, is strengthening its partnership with the Sumatran Orangutan Society (SOS) with an on-pack and digital campaign to support reforestation in Sumatra.

November 2020

• • 10 November 2020
  • Whole Earth

  LIFTING THE LID ON CHILDREN'S BREAKFASTS

  Average school child’s typical breakfast contains almost ALL their daily sugar allowance

October 2020

• • 30 October 2020
  • Whole Earth

  WHOLE EARTH LAUNCHES AR ACTIVATION

  Whole Earth, the UK’s number one peanut butter brand, is inviting fans into the kaleidoscopic world of its latest ‘One Jar, Endless Possibilities’ VOD campaign with a foray into AR.

September 2020

• • 4 September 2020
  • Whole Earth

  Whole Earth rolls out 'One Jar' campaign with first VOD ads

  Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky.

May 2020

• • 15 May 2020
  • Whole Earth

  Whole Earth lifts the lid on 100% plastic-free jars

  Whole Earth has replaced the traditional plastic tamper seal around the lid of its peanut butters with a new paper version, making the jar 100% plastic-free.

February 2020

• • 24 February 2020
  • Whole Earth

  Whole Earth reveals special Team GB pack

  Whole Earth is set to launch a limited edition pack to mark the brand’s partnership with Team GB for the Tokyo 2020 Olympic Games.The celebratory jar features an on-pack promotion to win a trip of ...

January 2020

• • 28 January 2020
  • Whole Earth

  Whole Earth goes loco for cocoa with NEW Chocolate Peanut Butter

  Whole Earth, the UK’s number one peanut butter brand, is set to launch a Chocolate and Hazelnut peanut butter in time for Pancake Day – giving people a healthier alternative to traditional chocolat...