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Energy retailer Australian Power & Gas, sponsor of top football teams the Richmond Tigers (AFL) and the Wests Tigers (NRL), has launched a “Hall of Fame” campaign designed to give some of...
Yorkshire Tea staged its first piece of major experiential activity with a press event aboard the Orient Express this week, organised by brand experience agency BEcause.
Brand experience agency BEcause has launched a 190 day experiential sampling campaign designed to encourage consumers to try Danone’s new yogurt brand Danio, a new range of super thick an...
Bath-based Highlight PR has won a brief to handle consumer PR campaign for the 80th anniversary of Babar the Elephant in the UK during 2013. The agency was appointed by the consumer prod...
Zodiak Kids has appointed Highlight PR to manage PR, social media and events for the hit preschool TV show Tickety Toc.
LEGO®, the global toy brand, has appointed brand experience agency BEcause to mastermind a 9 month experiential roadshow centred around its new Legends of Chima range. The Chima Challeng...