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Boursin, the indulgent French cheese brand owned by Bel UK, has launched a new virtual reality roadshow through BEcause to give consumers a more sensory experience of its products.
Boursin, the indulgent French cheese brand owned by Bel UK, is to put virtual reality at the heart of a major new experiential roadshow this summer, as part of a wider marketing strategy ...
Dick Bruna’s classic storybook character, Miffy, celebrates her 60th birthday with a make-over guaranteed to ensure the bunny’s popularity endures for future generations.
Whole Earth, the organic food brand from Wessanen UK, has unveiled a contemporary new look which is to be rolled out across its entire product range from early June. The launch campaign ...
Wessanen UK is a natural and organic food company, with a portfolio of pioneering, healthy and ethical brands in expanding market segments. Its mission statement is ‘Healthier Food, Heal...
Malt scotch whisky brand The Macallan unlocked the doors to its temporary London lair for a fully immersive brand event last night. Experiential marketing agency BEcause was tasked with c...