Boursin appoints BEcause for 2015 experiential sampling campaign
Boursin, the French soft cheese owned by Bel UK, has appointed BEcause Brand Experience to mastermind a large experiential sampling drive throughout 2015.
Sharon Richey, CEO of BEcause Brand Experience said: “Boursin is a widely recognised brand name. We’re relishing the opportunity to challenge pre-conceived perceptions of the brand and support Boursin’s growth plans.”
Stephen Gregory, Marketing Director of Bel UK, said: “During the pitch process it was clear that the BEcause team are passionate about food and creating engaging brand experiences. With the agency’s wealth of food experience, we’re confident that the team can help grow the Boursin brand in 2015 and beyond.”
BEcause has extensive experience creating and managing experiential sampling campaigns for food brands, including the likes of Betty Crocker, Warburtons, Oykos, Danio and Sainsburys.