On Wednesday 28th July, over 200 employees and families from the Meadows Business Park in Camberley gathered to meet Jamie Ramsay, the British adventurer who just completed an epic 80-day, 10,000km cycle journey around the UK to rally the nation’s support for Team GB.
With the Olympic Games in full swing, Jamie held an engaging talk to share insights from his journey and why he feels it is important that people at home get behind our athletes. To show his support for our athletes, Jamie cycled the equivalent distance from London to Tokyo, naturally fuelled with plenty of Whole Earth peanut butter - a brand located at the business park and the official peanut butter supplier to Team GB.
Whole Earth originally planned to send Jamie the whole way from London to Tokyo. When Covid thwarted these plans, Ramsay re-routed the journey around the UK, to inspire Britain to get behind Team GB.
In a special event organised by MAPP, XLB and Ecotone, employees at Meadows Business Park gave him a warm welcome as they settled to hear about his ‘nutty’ tour of the UK. This was followed by a summer party with live music, sporting games and with local businesses Rockitfish and Food for Thought supplying food and drinks.
The event included a raffle to win a sporting bike voucher, with proceeds raised for the Little Lives Charity – a charity committed to supporting disabled and disadvantaged children in London communities. It was hosted by MAPP, along with the owners and Asset Managers of Meadows Business Park, Patron Capital and XLB Property
During his journey, employees from Ecotone UK - Whole Earth’s parent company - challenged themselves to beat Jamie’s journey distance, measuring their combined physical activity by an app. Splitting into ‘Team Crunchy’ and ‘Team Smooth’, the final winner was decided with a spirited tug-of-war.
Since being waved off from Queen Elizabeth Olympic Park on 5 May by Team GB star Helen Glover MBE, Jamie has racked up 650 hours in the saddle, averaging between 130km – 200km cycle rides per day. He reached his final destination, the pun-intended Stokeyo (Stoke-on-Trent) on the 23rd July.
Jamie hit some impressive milestones. His daily vertical ascent was higher than Ben Nevis and he climbed a total of 120,000 vertical metres, over 13 times the heigh of Everest. Like his Olympic heroes, he faced adversity: battling 21 days of non-stop rain, a sweltering heat wave and bike repairs on nearly every part of his bike. Jamie was even pinged by the NHS Covid app, requiring a 4-day isolation period at the latter end of his journey.
Jamie says: “I’ve always been nuts for Team GB and peanut butter, so when Whole Earth approached me two years ago with the idea of a naturally-powered journey to the Olympic Games, I jumped at the chance. Sadly, travelling to Tokyo wasn’t possible in 2021. This trip has shown me the extreme lengths I’ll go to for my beloved Team GB. It’s been so special to be welcomed by employees at Meadows Business Park. Retelling my adventure reminded me how nutty it has been. The pandemic impacted my journey throughout, with the isolation period at the end almost derailing my finale. Yet with grit and patience during isolation, I made it to Stokeyo in time!”
Jamie harnessed the benefits of protein-packed peanut butter to fuel his journey and polished off 50 jars of Whole Earth. He also discovered new and wacky ways to enjoy it, including peanut butter on top of fried haggis, Cornish ice cream and Welsh cakes.
Kirstie Hawkins, Whole Earth brand controller, says: “Jamie is amazing. There isn’t a nuttier Team GB fan out there. We are very proud of what he has achieved and have looked forward to celebrating his accomplishment in Camberley as we are all allowed to meet up once more. Jamie’s passion and determination is admirable and inspires us all to cheer on the Olympics this year.”
For more information, images, or an interview with Jamie Ramsay, please contact Highlight PR on 01225 444268 or e-mail kara@highlightpr.co.uk
Founded in 1967, Whole Earth creates natural and wholesome foods that are good for you and good for the planet. With a firm commitment on real, down-to-earth goodness, Whole Earth makes peanut butters and other products that are made with only natural, wholesome ingredients with nothing artificial added. Whole Earth is the UK’s no.1 peanut butter brand and is best known for its growing spreads portfolio.
Full details of Jamie’s journey can be found at: www.wholeearthfoods.com/teamgb/wholewayjourney
Contact details
-
- Rhiannon Elliott
-
Account Director
+44 (0) 79204 63833
+44 (0) 1225 444 268 - rhiannon@highlightpr.co.uk
Related topics
Related news
Man beats horse in stunning victory at Whole Earth Man V Horse
Ricky Lightfoot has become the latest winner of the Whole Earth Man v Horse race - he is the first runner to have crossed the finish line before the horse in 15 years.
Super smooth, really runny and totally tasty
Peanut butter but not as you know it! Whole Earth has unveiled Drizzler – the first and only squeezy peanut butter to launch into UK supermarkets.
Whole Earth unveils DRIZZLER
Introducing Whole Earth Drizzler, the first and only squeezy peanut butter to launch into UK supermarkets - offering peanut butter fans a whole new way to enjoy delicious peanut butter.
Whole Earth increases commitment to protect the rainforest with NEW special edition peanut butter
The brand is pledging to donate 25% of the profits from its new Golden Rainforest Edition to the Sumatran Orangutan Society with the aim to plant up to an estimate of 50,000 trees in 2022.
Ed Clancy inspires future Olympians on Swansea playground
Alltwen Primary School in Swansea, will host triple Olympic champion, Ed Clancy on 2 November, for a special cycle academy session for Year 4. Local parent, Sarah Hall, won the special ex...