Papa John’s drops exclusive deadstock pizza delivery driver uniform for first time
Papa John’s has become the first pizza company worldwide to drop an exclusive collection of delivery driver deadstock uniform in homage to pizza delivery drivers all around the nation and their efforts as key workers over the last year.
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Available from 1 June, the collection is based on a satirical collaboration with one of the world’s most fashionably normcore cheeses – Papa X Cheddar.
The first fashion meets food collaboration of its kind, fashion and pizza fans can get their hands on authentic items of Papa John’s delivery driver uniform with an uncanny resemblance to both high street and high-end street wear. Upcycled and limited-edition visors, parkers, polos, and statement pieces, like an original delivery driver helmet, are amongst 30 hot items of clothing available on a first come first served basis.
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Available in racing greens, greys, and blacks with bespoke streetwear embellishments in golds, yellows and metallics, the casual cool collection starts from the price of a large pizza with all profits going to charity.
24-year-old, Ella Lubag, a British fashion model from Body London who featured in the arresting new Papa X Cheddar collection, comments: “I love this ironic twist on traditional collaborations especially as street wear and delivery driver uniform aren’t that dissimilar. I’ll definitely be heading to Depop to try and get a slice of the look.”
Streetwear style is believed to have originated in the late 70s/early 80s from New York hip hop culture – around the same time Papa John’s opened its doors in 1984 with a fleet of young delivery drivers now numbering some thirty thousand worldwide. Wearing distinct uniforms, which combined utility and sportswear, that were arguably early influences on the emerging streetwear culture.
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ENDS
Notes to editors
For press enquiries, please contact Kara Buffrey at Highlight PR on kara@highlightpr.co.uk / 07477 379 697
For more information regarding the new Cheddar range, or any of the items available on the Papa John’s menu, please visit PapaJohns.com
About Papa John’s
Papa John’s International, Inc. (NASDAQ: PZZA) opened its doors in 1984 with one goal in mind: BETTER INGREDIENTS. BETTER PIZZA. Papa John’s believes that using high quality ingredients leads to superior quality pizzas. Its original dough is made of only six ingredients and is fresh, never frozen. Papa John’s tops its pizzas with real cheese made from mozzarella, pizza sauce made with vine-ripened tomatoes that go from vine to can in the same day and meat free of fillers. It was the first US national pizza delivery chain to announce the removal of artificial flavors and synthetic colors from its entire food menu.
Papa John’s is headquartered in Louisville, Ky. and is the world’s third-largest pizza delivery company with more than 5,360 restaurants in 48 countries and territories. For more information about the Company or to order pizza online, visit www.PapaJohns.com or download the Papa John’s mobile app for iOS or Android.
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