Kallø, the leading rice cake brand owned by Ecotone UK, has launched its best-selling chocolate and yogurt topped rice cakes in twin snack packs (33g, RRP £1.00).
Available in Morrison’s stores from March, the convenient new format features two jumbo servings, individually packaged and available in three flavour options: Vegan Dark Chocolate, Milk Chocolate and Yogurt Topped.
With rice cakes consumed on 1.8 occasions per week* and 22.3% of these occasions being ‘carried out’ of home, Kallø is meeting the needs of this growing segment with a tasty option in a range of flavours - with Vegan Chocolate Topped appealing to vegan shoppers and flexitarians.
At just 84 calories per cake, the brand aims to offer a lower-calorie snacking option, made simply with real food ingredients and no artificial flavours, colours or preservatives.
With lockdown measures set to relax, it’s an opportune time to be enhancing our on-the-go offering as shoppers will begin to spend more time out and about and returning to work. Rice cakes are a popular snack and Kallø is a fantastic premium brand for customers to try when entering the category. The twin packs are perfect for customers looking for a convenient snacking option or lunchbox addition.
Alongside the launch, Kallø will be sampling the Vegan Chocolate Topped Twin Pack from the range with Mindful Chef in April, which will enable over 40,000 health-conscious customers to sample the product.
Kallø is a brand focused on making food that is ‘Better by Nature’, believing that delicious, healthy food doesn’t need to be boring or complicated.
* Source: IRI data to 29th Feb 2020, Kantar Purchase Data to 22nd March 2020, Usage Data to 29 December 2019, Consumer Insight Brand Health Dip April 2020
Natural food brand, Kallø was founded in 1984 and has a wide portfolio of products - from light, gluten-free snacks including rice, corn, lentil and veggie cakes, to organic stocks and gravies.
B Corp certified, Kallø is focused on making natural and organic food, believing that super-tasty, healthy food doesn’t need to be boring or complicated. The brand encourages its customers to be ‘Better by Nature’ – inspiring shoppers to choose natural while connecting them to Kallø’s portfolio of real-food products.
Kallø takes pride in using carefully selected good, honest and simple ingredients - with no added artificial preservatives, colourings or flavourings.
Part of the Ecotone UK family, the brand continues to innovate in plant-based products that support wildlife biodiversity and are better for people and the planet.
Ecotone UK (formerly Wessanen UK) is a natural and organic food company, with pioneering food brands in expanding market segments, including:
· The UK’s first Fairtrade tea company, Clipper Teas, which makes natural, fair and delicious hot beverages and created the world’s first fully biodegradable, non-GM and unbleached tea bag;
· Whole Earth, the UK’s no.1 peanut butter brand and manufacturer of natural and organic spreads, cereals and drinks, and
· Kallø makes market-leading, organic rice, corn and veggie cakes, as well as the UK’s fastest-growing range of stocks and gravies;
· Mrs Crimble’s, the gloriously gluten-free cake brand that makes delicious baked goods for all to enjoy.
Ecotone UK has been B Corp certified since 2018 and champions its mission, ‘Food for Biodiversity’, through a commitment to protecting the living planet for current and future generations. It is focused on providing food that is good for people and the planet and conducts its business in a sustainable way.
These principles are channelled through its involvement with its subsidiaries, and the brand is accredited by or a member of a range of industry bodies and associations including; B Corp, Fairtrade Foundation; Soil Association; UK Tea & Infusions Association, and the Organic Trade Board.