MRS CRIMBLE’S EXTENDS VEGAN RANGE WITH NEW VEGAN COCONUT MACAROONS

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Mrs Crimble’s, the pioneering gluten-free brand owned by Wessanen UK, has extended its vegan-friendly range with new Vegan Coconut Macaroons (RRP £1.79, 180g).

Launching in Tesco on 23rd October, the new Vegan Coconut Macaroons follow the successful launch of the brand’s first vegan macaroons, Vegan Choc Macaroons, to offer an alternative flavour to the growing number of vegan customers. 

Following the launch of Vegan Choc Macaroons in 2019, Mrs Crimble’s vegan offering has driven incremental sales, helping the brand secure larger category share while also reaching a consumer base that live a vegan lifestyle. 

Mrs Crimble’s Vegan Coconut Macaroons are gluten- and vegan friendly and offer a rich and fresh flavour profile with hints of tropical coconut flavour. At just 133kcal per macaroon, they make a low-calorie snack ideal for those customers following a vegan or flexitarian diet. 

The Vegan Coconut Macaroons come in a 6-serving pack, ideal for portioning and lunchboxes, and the packaging has a green, leafy design to signal its vegan-friendly ingredients.  

Following a 2020 Great Taste Award for Mrs Crimble’s Big Choc Macaroons, the Vegan Coconut Macaroons will be a welcome addition to the popular and award-winning, gluten-free macaroon product line. 

Bryan Martins, marketing and category director at Wessanen UK, owner of Mrs Crimble’s, comments: 

Mrs Crimble’s is revolutionising the gluten-free bakery market, offering great taste and texture that is never compromised. As more customers seek vegan alternatives to their favourite cakes, we are proud to launch a vegan option of our Coconut Macaroons. With Mrs Crimble’s vegan line driving incremental sales, the vegan market will continue to be a focus area for the brand.

Mrs Crimble’s brand owner, Wessanen UK, is dedicated to connecting people to nature through healthy food that’s better for people and the planet, and has been certified by B Corp.

To discover more about the full Mrs Crimble’s range, go to www.mrscrimbles.com

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