Kallø, the leading jumbo rice cake brand owned by Wessanen UK, is set to launch an innovative range of lentil and pea veggie cakes in two delicious flavours: Beetroot and Spinach & Pesto. 

As part of Kallø’s commitment to healthier snacking and offering plant-based alternatives, the new Veggie Cakes are high fibre and plant based protein. With this exciting new innovation, the brand aims to bring new consumers into the category looking for a tasty nutritious snack.


The vegetarian and vegan-friendly snacks will be available in a 122g pack containing 13 jumbo-sized cakes from May at Waitrose and Sainsbury’s and Ocado and other specialist retailers from June (RRP £2.49).

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Bolstering the brand’s market-leading portfolio of rice, corn & lentil cakes, the unique Veggie Cakes offer a vegetable-based alternative packed full of flavour to help introduce new, younger, consumers to the category and appeal to those looking to diversify their snacking choices. 


As a simple serving suggestion, the Spinach & Pesto Veggie Cakes can be topped with fresh pesto and a light sprinkling of pine nuts, or the Beetroot Veggie Cakes with beetroot, houmous, feta and dill. 


When measuring consumer sentiment, Kallo found that 45% of customers would consider consuming these with no topping, which is three times more when comparing with rice cakes, due to its stronger flavour profile. 

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The new launch comes hot off the back of the brand’s large-scale outdoor advertising campaign and partnership with plant-based influencers, BOSH TV. The campaign aimed to introduce the brand to a wave of culinary curious healthy eaters and inspire them to get creative with plant-based snacking.


Kallø aims to tap into growing demand for healthier snacking with a focus on plant-based products. 


Bryan Martins, marketing and category director at Wessanen UK, says:

This is the first time Kallo has taken the rice out of a rice cake to create a new and innovative snack option. Not only do the new range of Veggie Cakes offer bags of flavour, they are also highly nutritious. The 122g packs are perfect for at-home snacking or as a light lunch option, and the delicious flavours make it ideal for attracting new consumers into the category. Our consumer feedback at trial phase was incredibly positive and we’re confident they will have strong appeal.

In line with the Kallø product range and brand ethos, both Beetroot and Spinach & Pesto Veggie Cakes are gluten free and do not contain artificial colours, preservatives or flavours. 


Kallø is the leading natural rice cakes brand; it is no.1 in the jumbo format and the fastest growing in the segment.


In addition to brand owner Wessanen UK, Kallø is B Corp-certified in recognition of its commitment to planet-friendly ingredients and helping consumers to eat more healthily.



For more information please contact:

Kara Buffrey | kara@highlightpr.co.uk | 07477379697

Rhiannon Winfield | rhiannon@highlightpr.co.uk | 07920463833

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