Whole Earth, the natural and organic food brand owned by Wessanen UK, has unveiled its largest-ever outdoor and digital advertising campaign to demonstrate the versatility of peanut butter.
Capitalising on its current position as the UK’s best-selling peanut butter brand, Whole Earth’s ‘One Jar, Endless Possibilities’ campaign focuses on all the different ways people can enjoy peanut butter.
The kaleidoscope-effect artwork features bright and bold illustrations of the various foods that work well with peanut butter including apples, bananas and berries; all delivered in Whole Earth’s signature style and tone of voice.
Using both static and animated formats, the eye-catching designs will spring up on rail platforms and concourses, tube stations and tube escalators across London and the South East from 26th August for six weeks.
Highly impactful and informative, the wide-reaching campaign is expected to reach over 15 million commuters across London and the South East.
The creative is being supported by a six-week digital marketing push and paid social media activity to engage with foodies and recruit peanut butter fans using #ItsNotJustForToast.
Whole Earth’s original peanut butter will be the focal point of the artwork, in addition to one design that features a new peanut butter launched earlier this year, Whole Earth Dark Roasted.
Many people only consume peanut butter on toast, but it can be used in so many other ways; in curries, smoothies, soups, paired with fruit – the possibilities really are endless. If we can inspire consumers to broaden their peanut butter usage, we have a significant opportunity to drive category growth.
Our vibrant and visually arresting campaign strives to capture people’s attention on their daily commutes when they have more time to think about meal and snack preparation. We think the campaign beautifully captures the brand’s personality and are confident it will make people think differently about peanut butter.
Whole Earth’s marketing strategy focuses on three key pillars; natural nutrition, versatility and the environment, to demonstrate the brand’s commitment to healthier people and healthier planet.
Alongside brand owner Wessanen, Whole Earth is now a B Corp certified brand in recognition of the brand’s purpose-driven approach to sustainability and healthy eating.
Whole Earth worked with creative agency, Isobel, to create the artwork and deliver dedicated social media content.
Contact details
-
Download vCard
- Betsy Francis-Mearns
-
Junior Account Executive
01225 444268
07557 645811 - betsy@highlightpr.co.uk
-
Download vCard
- Natalie Clark Medina
-
Account Director
01225 444268
07540 065888 - natalie@highlightpr.co.uk
Related topics
Related news
Whole Earth scores a new ‘PB’ with fun Team GB ads
Team GB’s Helen Glover, Joe Fraser, Holly Bradshaw and Zoe Smith are transported to fun world which visually puts Whole Earth at the heart of their sporting endeavors
NEW Whole Earth multi-pack of Organic Sparkling Drinks
Whole Earth has launched a new multi-pack of natural and organic soft drinks with Sainsbury’s – marking the brand’s first major grocery listing for its soft drink range.
AROUND THE UK IN 80 DAYS
British endurance adventurer, Jamie Ramsay embarked on a journey with a difference last week - a cycle ‘world tour’ of famous places, without even leaving the UK.
SUPPORTING TEAM GB, THE WHOLE WAY!
Two-time Olympic champion Helen Glover MBE will be firing the starting gun as Team GB mega fan, Jamie Ramsay, begins his mammoth 80-day socially distanced cycling adventure.
Whole Earth unveils Team GB athlete ambassadors for ‘Whole Way’ to Tokyo campaign
With 100 days to go until the start of the postponed Tokyo Olympic Games, Whole Earth today reveals four Team GB athlete ambassadors fronting the brand’s largest marketing campaign to date.