Whole Earth, the natural and organic food brand owned by Wessanen UK, has unveiled its largest-ever outdoor and digital advertising campaign to demonstrate the versatility of peanut butter.
Capitalising on its current position as the UK’s best-selling peanut butter brand, Whole Earth’s ‘One Jar, Endless Possibilities’ campaign focuses on all the different ways people can enjoy peanut butter.
The kaleidoscope-effect artwork features bright and bold illustrations of the various foods that work well with peanut butter including apples, bananas and berries; all delivered in Whole Earth’s signature style and tone of voice.
Using both static and animated formats, the eye-catching designs will spring up on rail platforms and concourses, tube stations and tube escalators across London and the South East from 26th August for six weeks.
Highly impactful and informative, the wide-reaching campaign is expected to reach over 15 million commuters across London and the South East.
The creative is being supported by a six-week digital marketing push and paid social media activity to engage with foodies and recruit peanut butter fans using #ItsNotJustForToast.
Whole Earth’s original peanut butter will be the focal point of the artwork, in addition to one design that features a new peanut butter launched earlier this year, Whole Earth Dark Roasted.
Many people only consume peanut butter on toast, but it can be used in so many other ways; in curries, smoothies, soups, paired with fruit – the possibilities really are endless. If we can inspire consumers to broaden their peanut butter usage, we have a significant opportunity to drive category growth.
Our vibrant and visually arresting campaign strives to capture people’s attention on their daily commutes when they have more time to think about meal and snack preparation. We think the campaign beautifully captures the brand’s personality and are confident it will make people think differently about peanut butter.
Whole Earth’s marketing strategy focuses on three key pillars; natural nutrition, versatility and the environment, to demonstrate the brand’s commitment to healthier people and healthier planet.
Alongside brand owner Wessanen, Whole Earth is now a B Corp certified brand in recognition of the brand’s purpose-driven approach to sustainability and healthy eating.
Whole Earth worked with creative agency, Isobel, to create the artwork and deliver dedicated social media content.
Contact details
Related topics
Related news
Man beats horse in stunning victory at Whole Earth Man V Horse
Ricky Lightfoot has become the latest winner of the Whole Earth Man v Horse race - he is the first runner to have crossed the finish line before the horse in 15 years.
Super smooth, really runny and totally tasty
Peanut butter but not as you know it! Whole Earth has unveiled Drizzler – the first and only squeezy peanut butter to launch into UK supermarkets.
Whole Earth unveils DRIZZLER
Introducing Whole Earth Drizzler, the first and only squeezy peanut butter to launch into UK supermarkets - offering peanut butter fans a whole new way to enjoy delicious peanut butter.
Whole Earth increases commitment to protect the rainforest with NEW special edition peanut butter
The brand is pledging to donate 25% of the profits from its new Golden Rainforest Edition to the Sumatran Orangutan Society with the aim to plant up to an estimate of 50,000 trees in 2022.
Ed Clancy inspires future Olympians on Swansea playground
Alltwen Primary School in Swansea, will host triple Olympic champion, Ed Clancy on 2 November, for a special cycle academy session for Year 4. Local parent, Sarah Hall, won the special ex...