Wessanen UK, the pioneering healthy food company, is set to launch convenient, gluten-free Lunchbox Loaf Cakes under the Mrs Crimble’s brand in two delicious flavours; Jammy and Double Chocolate.
Initially launched into Tesco stores in the Free From aisle, the new Loaf Cakes are portion packed and calorie counted to promote a balanced diet that’s gluten-free but still allows consumers to enjoy a tasty treat.
The new Loaf Cakes are packaged in a box of five individually wrapped cakes (RRP £2.50/ 150g). With a deliciously moist and light texture, the Loaf Cakes are great for on-the-go snacking and were created to help adults looking for a portion packed sweet treat between meals.
At under 130 calories, the Double Choc sponge cakes include chocolate chips and a chocolate flavoured gooey centre, while the Jammy Loaf Cakes feature a fruity raspberry filling. In line with Mrs Crimble’s brand focus on creating great tasting free-from goods, both new additions are gluten-free.
The launch is being supported by in-store POS and digital display ads to drive traffic to the Tesco online shop later in the year. Mrs Crimble’s will also create a social media marketing campaign and amplify its reach through the brand’s existing partnership with influencer Matt Adlard who has over half-a-million followers on Instagram alone.
Bryan Martins, Marketing Director at Wessanen UK, brand owner of Mrs Crimble’s, Clipper Teas, Whole Earth and Kallo, comments:
We believe the key to well being is all about balance and through the new Mrs Crimble’s Loaf Cakes we can still let consumers enjoy a bit of what they fancy. Mrs Crimble’s is focused on making great-tasting, Free From snacks that are accessible to all, and the new Mrs Crimble’s Lunchbox Loaf Cakes fit in perfectly with this.
To discover more about the Mrs Crimble’s range go towww.mrscrimbles.com or visit the brand’s twitter, Instagram (@mrscrimbles) or Facebook community https://www.facebook.com/mrscrimbles