Wicked appoints new Head of UK Sales

Active sports toy manufacturer gears up for further growth with new products in the pipeline

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Wicked, the UK-based active sports toy manufacturer, has announced the appointment of a new Head of UK Sales as the ambitious business gets set for further sales growth and product innovation in 2018.

Ian Rice brings over a decade of relevant industry experience to Wicked, including previous roles within the outdoor toys sector for Plum Products and Golden Bear Products. Prior to joining Wicked, Ian served as national account manager for licensed stationery supplier Copywrite Designs.

Ian will be taking full responsibility for overseeing, maintaining and growing Wicked’s UK and ROI sales pipeline across major, independent and online toy retailers. Following on from the high-profile launch of the Wicked Body Bubble Ball – winner of the ‘Best New Outdoor Toy Award’ at London Toy Fair 2017 – Ian will be looking to increase brand awareness and sales opportunities for Wicked’s entire portfolio of outdoor and indoor flying and skills-based toys, including the popular Wicked Booma and Wicked Mega Bounce lines.

Key new releases for early 2018 include the Wicked Mega Bounce XTR­ – the world’s bounciest ball­ – and the Wicked Sky Spinner Ultra LED – an enhanced version of the popular Sky Spinner with a ball bearing hub and integrated ultra-bright LED lights. 

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Ian Rice, Head of UK Sales at Wicked, comments:

“I’m truly delighted to be joining such a fun and vibrant company. I’m looking forward to helping develop the award-winning Wicked brand even further as one of the key players within the outdoor activity toy category. I’m currently actively recruiting a team of sales agents to cover the South West, Wales, the Midlands, the North of England and Scotland, as I look to expand Wicked’s reach and customer base this year and beyond.”

David Strang, Founder and Managing Director at Wicked, adds:

Ian is a great addition to our team at a time of real growth and evolution for Wicked. Our range of fun sports toys firmly promote active lifestyles, the learning of skills and the enjoyment that comes from being out and about in the great outdoors. Although Wicked is firmly entrenched in the toy industry, our products are also finding a home in sports retailers as the brand continues to resonate with young and older fans alike. 

All our boomerangs are still proudly manufactured in the UK and exported globally, and we have some ground breaking new products and innovative ranges due for release in 2018 and 2019.  We’re thrilled to have Ian on board during this exciting time.”

Wicked Vision will be exhibiting at Toy Fair 2018 on Stand E100 from 23-25 January 2018. For more information and latest product news, visit www.wickedvision.co.uk.


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