Clipper partners with TV’s Kirstie Allsopp to find nation’s best tea shop
A nationwide search is now underway to find the best (and quirkiest) tea shops in the country
Clipper Teas, the Fairtrade and organic tea brand owned by Wessanen UK, is proud to announce the launch of the first-ever Clipper Tea Shop Awards.
Celebrating the wide variety of tea shops across the nation, the ethical tea brand has launched the initiative to champion the great experiences that those in the out-of-home market deliver to customers.
In a bid to find the UK’s best tea shop, any relevant food service outlet that serves Clipper Teas is invited to submit an entry via a dedicated area on the Clipper website from now until 11th August.
There are six unique categories to enter: Traditional Tea Shop, Quirkiest Tea Shop, Contemporary Tea Shop, Cosiest Tea Shop, Coastal Tea Shop and the Tea Shop that provides the Best Afternoon Tea.
Clipper will pick the top six entries – one from each category – with the help of Kirstie Allsopp, self-confessed tea lover and TV personality. Each shortlisted entry will win a bundle of bespoke Clipper prizes and go through to the next stage: the consumer vote.
Once the shortlist has been announced, the awards will be opened to an online public vote in September to decide which tea shop will ultimately be crowned the Clipper Best Tea Shop in the UK.
Clipper is investing in dedicated social media and consumer PR activity, amplified through its relationship with Kirstie, to raise awareness amongst consumers and encourage more votes. Voting consumers will also have the chance to win afternoon tea at the winning Tea Shop with Kirstie.
The well-known TV presenter will visit the winning establishment and present them with the prestigious Clipper Cup, a cash prize of £2,000 and a stash of Clipper goodies.
Kirstie Allsopp comments:
“I’ve been a Clipper fan ever since the brand launched and I am honoured to be part of this competition. Tea Shops are an old and exquisite tradition here in the UK and I am excited to see where the awards will finally take me for an amazing cup of tea. I usually take mine with a dash of milk and no sugar.”
Adele Ward, Clipper Teas brand controller at Wessanen UK, adds:
“The UK has some of best and most unique tea shops in the world. From the traditional to the quirky, we want to celebrate our nation’s finest tea shops and reward those who work so hard to provide a relaxing and enjoyable space to savour a cup of Clipper tea.
“We are delighted to have Kirstie Allsopp partner with us on this unique competition. With her passion for all things natural and beautifully made, Kirstie is the perfect fit for us as we hunt for the UKs best tea shop. “We wish everyone the best of luck and look forward to seeing the entries.”
All the top-rated tea shops which enter will also be included in the definitive Clipper Tea Guide which will celebrate the UK's best cups of Clipper.
Tea shops can submit an entry via an online entry form, available here: https://www.clipper-teas.com/tea-shop-awards/
ENDS
For further information, please contact Rhiannon Winfield at Highlight PR on 01225 444 268 or rhiannon@highlightpr.co.uk
About Kirstie Allsopp
Mother, TV presenter, female British ambassador and tea lover Kirstie Allsopp is best known for her TV appearance on Channel 4's hugely successful Location, Location, Location with Phil Spencer. Kirstie also has a passion for crafts, up-cycling and all things British. She presents Fill Your House for Free for Channel 4, and Kirstie's Home Made Home, Kirstie's Vintage Home and Christmas specials have been hugely successful for Channel 4. Kirstie has published four books. Her most recent book is Kirstie's Christmas Crafts, Hodder.