A treat for tea drinkers: Clipper launches new gift packs
Clipper Teas, the natural and organic tea brand owned by Wessanen UK, has launched an attractive new gift box to appeal to new buying occasions.
Available online at the Clipper shop and through Amazon (RRP £12), the bright and floral gift pack is inspired by the distinctive bright and vibrant colours of the brand. It contains a selection of Clipper’s popular and colourful Organic Infusions range – 60 enveloped bags in total.
Ideal for seasonal gifting occasions including Mother’s Day and birthdays, the gift will appeal to tea enthusiasts who like to experiment across the category and enjoy a variety of different flavours.
Each pack contains 10 enveloped bags of six organic infusions:
- Clipper 'Flower Power' - Elderflower, Hibiscus and Limeflower Organic Infusion
- Clipper 'Skinni Vanilli' - Strawberry Flavoured Organic Infusion with Vanilla
- Clipper 'Calmer Chameleon' - Chamomile, Honeybush and Cinnamon Organic Infusion
- Clipper 'Skinni Mintie’ - Caramel Flavour Organic Double Mint Infusion
- Clipper 'Happy Mondays' - Lemon & Ginger Flavoured Organic Infusion with Cracked Black Pepper
- Clipper 'Snore & Peace' Chamomile, Lemon Balm & Lavender Organic Infusion
Clipper’s range of Organic Infusions offer consumers a drink for every occasion and use only fresh and natural ingredients. Each infusion is designed to suit a variety of needs and mindsets.
This includes two relaxation-related Infusions, Clipper Snore & Peace and Calmer Chameleon to help ease consumers into a good night’s sleep and sense of calm. Clipper’s range of Infusions which help to address key lifestyle needs for consumers have been a big growth area for the brand.
Adele Ward, Clipper Teas Brand Controller at Wessanen UK, comments:
“This is the first time we’ve developed a gift box and we’re confident it will have a strong rate of sale; tea is a popular gift choice for a wide range of consumers and occasions. Shoppers are often inspired to buy beautiful or premium selections that they would love to receive themselves – an appeal this gift box will definitely have.”
Adele Ward adds: “Performing strongly in the category, tea gift packs have mass consumer appeal as they are intrinsically linked to socialising, a sense of occasion and treat moments.
“Tea is experiencing a resurgence with younger consumers entering the category, drinking new infusions and experimenting with different flavours and products.”
Clipper’s new gift pack will be the first in a series of seasonal gift packs from the brand, featuring Clipper’s signature fun and quirky artwork and designed to suit key times of year.