Following last year’s successful Miffy X UNIQLO collaboration, a new range of colourful girls’ T-shirts featuring Dick Bruna’s iconic bunny character has launched for spring/summer 2016 throughout UNIQLO branches nationwide and online via www.uniqlo.com/uk.
As with the first collection, this new range combines Dick Bruna’s signature black outlines and contrasting primary colours with UNIQLO’s contemporary approach to clothing design. Miffy’s silhouette - instantly recognisable to so many parents and children worldwide – is featured throughout. The result is an eye-catching collection which includes Girl’s UT Collection (UNIQLO T-shirts): for ages 3+, priced £7.90.
Miffy was “born” on 21 June 1955, when Dutch artist Dick Bruna, now retired, first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, immediately earning Bruna international critical acclaim as an author and artist.
More than 60 years later, the Miffy books have sold more than 85 million copies, and are currently published in more than 50 languages. Merchandise is sold across five continents, there are several musicals, a new TV series on Tiny Pop, plus a recent Miffy movie.