Whole Earth unveils a contemporary new look supported with ‘Nature’s Wonder-Fuel’ campaign
Organic food brand from Wessanen UK backs launch with new event and sports partnerships
Whole Earth, the organic food brand from Wessanen UK, has unveiled a contemporary new look which is to be rolled out across its entire product range from early June.
The new look and feel, designed by Big Fish, beautifully illustrates Whole Earth’s ‘Down to Earth Goodness’ positioning; communicating the brand’s strong heritage of great tasting natural and organic ingredients, with no added nasties. The range includes award-winning peanut butters, refreshing drinks, wholesome cereals and store cupboard essentials.
Gill Green, Marketing Director at Wessanen UK, owners of Whole Earth said, “The Whole Earth brand is going from strength to strength as a growing number of consumers realise the benefits of eating peanut butter every day, so this is the perfect time to give our product range a refreshing, new modern look whilst still capturing the heritage and essence of the brand.”
The launch campaign, Nature’s Wonder-Fuel, clearly communicates Whole Earth peanut butter as a natural source of protein and fibre, perfectly complementing active lifestyles. The brand has joined forces with leading sports bodies and industry experts to deliver a unique and engaging consumer campaign, fuelling Whole Earth’s ambition to become the number one peanut butter brand.
More and more athletes are seeing products such as Whole Earth peanut butter as the ideal source of natural protein to fuel their workouts and enhance their performance. This consumer insight has inspired the brand to develop strategic long term sports partnerships with Man V Horse, The British Triathlon Federation and celebrity personal trainers - Jackie & Mark Wren.
As part of this year’s Man V Horse event, Whole Earth conducted a nationwide search for six of the best long distance athletes to become part of ‘Team Whole Earth’. Each winner attended an education and training day at Loughborough University, (Home of British Triathlon), hosted by Olympian Kelly Sotherton with training and nutrition advice provided by members of the British Triathlon support team.
The new look will be rolled out across the entire Whole Earth product range and will be in-store from early June 2015.
Wessanen UK is a natural and organic food company, with pioneering, healthy brands in expanding market segments. Alongside Whole Earth, other Wessanen UK brands include Clipper Teas, Kallo and Almond Breeze.
ENDS
Media Contacts
For more corporate information on Wessanen UK, please contact: NICK VELLACOTT or ADRIAN LINDEN at Highlight PR
Tel: 01225 444268
Email: nick@highlightpr.co.uk
For more brand information on Whole Earth please contact: OLI MILLER at TVC Group
Tel: 020 7380 8000
Email: oli.miller@tvcgroup.com